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The distinction between products and services is difficult to define when it comes to the internet, but our way of looking at things is that when it involves giving advice, or carrying out a task on behalf of our client, it is a service. If we have to 'make' it, then it is a product. Product information can be found here.
We can bring to bear years of internet and business experience to be able to offer the following services:
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• Hosting
And Domain Name Registration: We are not an ISP, but we have developed
technical relationships with many ISP's and hosting services over the
years. We can work with your existing ISP, or suggest a range of alternative
hosting options across a range of prices that match your requirements.
Our role is liason, not reselling, and this applies to domain registration
as well.
• Search Engine Registration: Search engine profiling is more about quality than quantity, and our aim is to place your web site where your clients are actually looking by combining effective keyword strategies with an understanding of how the different search engines index their own content. We can offer one-off registrations, regular scheduled re-registrations, and monthly search engine maintenance programs.
• Web Site Promotion: Waiting for your clients to find your web site is OK for some, but as the competition increases, a pro-active approach is necessary. Link building, targetted email and newsgroups are just some of the tools of the aggressive internet business person. We can carry out programs for you, or train you to do them yourself.
• Web Traffic Reporting: We have developed our own web traffic reporting system that just requires a simple piece of code placed into your web site to allow real time reporting of what's going on with your site. Do you know which countries provide you with the greatest proportion of customers, as opposed to web site visitors? Do you know which pages are being visited, and how many times? Do you know how many hits you're getting through links from other sites? No? Sign up now and you can find out.
• SWOT Analysis: Don't get caught short by rolling out your dream web site only to find that somebody has already done it, has better pricing than you have, and has a web site 10 times the size of yours. As with every business launch, preliminary market research is critical to the development of a successful business model and deployment strategy. A standard SWOT analysis will cost between $500 and $1000, but it could save you a lot more than that!
• Web Site Integration: The release of your web site will involve some changes to your existing operational and office procedures. These can be small things like including email addresses on your stationery, and mentioning your web site address in your answering machine or on-hold message. They can also be significant cost savers such as ensuring that your staff first refer enquiries to the web site rather than mailing out an expensive catalogue or brochure. We can assist with a checklist of important, and often overlooked, intergration aspects that will not only make you money, but will save you money as well.
• Media Integration: We work with the major graphic design, printing, media and marketing companies in Cairns, and if there is a need for a joint and co-ordinated program of updating your promotional assets, we already have the contacts in place. Need your web site to look like your brochure or your TV ad? Does your promotional video need to be available for download from your site? Is a copy of your web site to be included on your multimedia CD? We work closely with AdPower, Bolton Inprint and Serge Van Dyk, to mention a few.
• Back Office: Bringing the internet into your business is just as important as taking your business onto the internet. Learn how to research new product lines and alternative suppliers, how to send interstate and international faxes through the internet at a fraction of the cost, how to harvest email addresses for promotional mailouts, how to find and use government and statutory authority web sites and on-line services, and the cost and time saving opportunities of BPAY, internet banking and on-line credit card acceptance (without a web site).
It's not just about building web sites. It seems that anybody who can code in HTML and manipulate images is calling themselves a web publisher, but there are many pre- and post-construction issues that need to be managed and co-ordinated for a web site to be a true commercial success. Technical knowledge combined with industry and business experience, and an understanding of the internet as a commercial medium, are the hallmarks of what we do, and the strengths that we bring to bear on your behalf.
What's Next?
Send us an email or give us a call on 07 4055 8470, and we can discuss your options. You might think that the phone is a "low-tech" way of communicating for us, but we don't just use technology for the sake of it.
We recognise that many internet users and web site owners are not nearly as internet literate as they would like to be, and we go out of our way to make sure that the whole process is as non-technical as possible. Once you have told us what you need, we will advise you on the best ways to achieve your objectives.
As most of these services involve the need for an integrated approach that generally involves changes and modifications to the web site itself, the successful execution of these services will also require us taking over the management of your your web site.
There are no contracts involved, simply an understanding that if we are to maximise your internet presence, we require a certain degree of control over the variables, one of the most significant being the content and structure of your web site. Unexpected or non-advised changes to the web site by a third party can reduce the efficiency and success of what we are all setting out to achieve.
